Baby Love Merino is owned & operated by me - Julie Knight. I do all of the product design, colour selection, sample sewing, stocking, distributing & photography for my business. If you live locally, you may have even met me at a market, talking about my products. It's a busy life with three children to care for as well!

The business came about after having my first baby. My mum saw the trouble I was having keeping my son swaddled, & made me a couple of wraps out of Merino. They were so stretchy he couldn't wriggle out of them, & the Merino itself kept him warm in winter, & cool in summer. They washed easily, & kept on looking good. Other mums admired them so much that the idea of a business germinated.



I have grown over the years from starting with just six wrap & matching beanie colours, to all of the products you see on this website today. I love providing my customers with fresh colours & designs, exceptional quality product, & great customer service. I love to indulge my passion for design, fabric, colour, photography & getting to know many great mums (and dads!), so hopefully things will stay interesting for some time to come.

Happy parenting.


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